Digital Marketing & Business Development
Scott has nearly 20 years of Digital Marketing and UI Development experience and over 12 years of working in the eCommerce industry that includes taking two multichannel retailers from having no prior online presence to over $5 million in sales in just a few years. He has appeared in numerous articles and publications that include Internet Retailer Magazine, Wall Street Journal, Stores Magazine, New York Times, PC World, Shop.org, DM News and Website Magazine. He has served on several speaker panels discussing topics related to social media for brands and advanced product recommendation solutions in eCommerce. He has held the Marketing Chair position with Houston Interactive Marketing Association (HiMA) and attended the national IMA meetings as a representative for the Houston chapter.
From his experience in eCommerce, Scott has a largely unique volume of skill sets that are specifically tailored to the digital marketing space. His specialties feature: UX Design, UI Development, Call Center Strategies, Fulfillment Integrations Systems, Digital Marketing in PPC, SEO, SEM, Affiliates, Social Media and Brand Awareness strategies. He was among the 50 people that attended the first Google Affiliate Marketing Summit as a special invite.
This diverse background in marketing and business development has sprouted seeds of entrepreneurship, leading to the founding of Netera Group and partnership of PharmacyCard.org in 2010. While PharmacyCard.org was at first a business designed to operate solely online, inquiries from numerous individuals, charities and organizations including the founder of Quiznos prompted a change. Today, the distribution model has grown to include non-profit groups, municipalities, hospitals, insurance companies, universities, organizations and agents to make the card as widely available as possible to those that need assistance.
Netera Group is comprised of a small niche team of remote work individuals that are contracted from around the globe. Each team member is a specialist in their field of design, development, copywriting, and search networks. Business solutions focus on SEO and other digital marketing solutions along with continued UI Development for brands that include HP, Fifth Third Bank, Sun & Ski Sports, Vail Resorts, Tige Boats, Justin Boots, Vantiv, and Space Services Inc. In 2016, Scott worked with Adobe UK for about a year to transition their marketing automation platform from Oracle over to their newly acquired platform, Adobe Campaign. This involved transitional documentation and training between several teams in Poland, France, and the Adobe UK division to get them back to self-operational in managing their own marketing systems again.
In more recent history, he has founded two tech startups in very different industries.
Built upon his love for the outdoors and RVing with his family, he is spearheading the marketing and program development of RV Health along with his father, Gary Blair. This Telehealth service program is a solution to health care challenges for those traveling or enjoying the RV & Van lifestyle with limited access to medical solutions. The launch of this direct to consumer service is the first in the healthcare industry, bringing the new era of Telehealth 2.0 to market.
He is also the co-founder of PopUp Shops along with his partner Barry Goldware, the former CEO of Sun & Ski Sports. Together, they are building an online marketplace that will match popup retailer Brands with temporary lease landlord Spaces so they can find, vet, and establish popups together. PopUp Shops will serve a gap in the US retail economy of helping landlords fill vacancies while providing great opportunities to emerging retailers. It’s an industry that is in it’s early stages of changing brick and mortar retail forever. The initial launch was in Houston, TX and planning to extend nationwide and into 50+ other markets over the next 18 months.