Scott Blair

Business

Scott Blair
Digital Marketing & Business Development

Scott has over 20 years of Digital Marketing and UI Development experience and over 12 years of working in the eCommerce industry that includes taking two multichannel retailers from having no prior online presence to over $5 million in sales in just a few years. He has appeared in numerous articles and publications that include Internet Retailer Magazine, Wall Street Journal, Stores Magazine, New York Times, PC World, Shop.org, DM News and Website Magazine. He has served on several speaker panels discussing topics related to social media for brands and advanced product recommendation solutions in eCommerce. He has held the Marketing Chair position with Houston Interactive Marketing Association (HiMA) and attended the national IMA meetings as a representative for the Houston chapter.

From his experience in eCommerce, Scott has a largely unique volume of skill sets that are specifically tailored to the digital marketing space. His specialties feature: UX Design, UI Development, Call Center Strategies, Fulfillment Integrations Systems, Digital Marketing in PPC, SEO, SEM, Affiliates, Social Media and Brand Awareness strategies. He was among the 50 people that attended the first Google Affiliate Marketing Summit as a special invite.

Netera Group is comprised of a small niche team of remote work individuals that are contracted from around the globe. Each team member is a specialist in their field of design, development, copywriting, and search networks. Business solutions focus on SEO and other digital marketing solutions along with continued UI Development for brands that include HP, Fifth Third Bank, Sun & Ski Sports, Vail Resorts, Tige Boats, Justin Boots, Vantiv, and Space Services Inc. In 2016, Scott worked with Adobe UK for about a year to transition their marketing automation platform from Oracle over to their newly acquired platform, Adobe Campaign. This involved transitional documentation and training between several teams in Poland, France, and the Adobe UK division to get them back to self-operational in managing their own marketing systems again.

In more recent history, he has founded a tech startup.

He is the co-founder of PopUp Shops along with his partner Barry Goldware, the former CEO of Sun & Ski Sports. Together, they are building an online marketplace that will match popup retailer Brands with temporary lease landlord Spaces so they can find, vet, and establish popups together. PopUp Shops will serve a gap in the US retail economy of helping landlords fill vacancies while providing great opportunities to emerging retailers. It’s an industry that is in its early stages of changing brick and mortar retail forever. The initial launch was in Houston, TX and planning to extend nationwide and into 50+ other markets over the next 18 months.

About 1

Personal

Meet the family. My beautiful wife Lindsay of eighteen years works per-diem at MD Anderson as a PA and full-time as a mother of our two growing and rather entertaining girls. Katelyn (10) is in fourth grade this year and Ellie (7) is finishing up first grade. We also have a boy (Jude) that’s now 3 and keeps continually on our toes. You never know what crazy idea they are going to get themselves into next.

Nic is our 10yr old yellow lab that was adopted into our family in 2013. He hangs out with me throughout the day along with our cat Frodo, taking naps and begging to play fetch or go for a run. He’s great with my the kids and loves his new home.