Search Engine Marketing or Pay Per Click is the practice of buying keywords that your current or potential clients may be looking for in Search Engines like Google, Bing, or Yahoo. Did you know that you can pay less but still show up higher than your competitors?
Pay Per Click (PPC) advertising is a great way to reach your target consumer. While SEO is important to the long term marketing strategy of your website, and forms a foundation for your online presence, PPC can show results in terms of traffic and conversion in a shorter amount of time. PPC and SEO can work in tandem to help you stay on top of ever growing search results. Don’t have enough time to invest in multiple marketing strategies? Let us help you take the guesswork out and achieve the outcome you’re looking for.
More specific targeting with PPC allows you to reach your consumers at the right time with the right ad. If you have a local business, the location targeting tool allows you to grab the attention of possible customers that live in the same location. If consumers are more likely to be using their mobile phone or tablet you can use device-specific preferences to control where your ad shows up.
The great thing about PPC advertising? You only pay when someone clicks on your ad. PPC makes it easy to control costs by allowing you to set a monthly budget and decide the maximum amount you want to spend daily. The effectiveness and quality of your ad is also taken into account when it comes to ranking. The more effective your ad is, the more likely it will be that your ad will be ranked higher than your competition without you having to spend your maximum bid amount.