How Bad Location Data Is Eating Away Your Business
by Netera Group | Sep 25, 2019
https://neteragroup.com/how-google-ads-can-supercharge-your-rv-resort-marketing/The fight for customers goes beyond just visibility in search. When a customer finds your business online, they expect the NAP and any enhanced information such as your office hours, menu, etc to be accurate. When wrong information affects a customer’s purchasing process, it in turn makes them mistrust the brand and avoid future purchases from them. So what do you need to know to make sure you don’t lose potential customers?
How do You get Bad Location Data?
Usually when a business changes its store location or phone number, it wreaks havoc on its NAP information across the web. Search engines use so many sources of information to list businesses, it can result in a lot of wrong data remaining unchanged even after your move. Bad location data can also be due to the presence of duplicates across directories, inaccurate or missing listings, missing web URL, and so on. Stellar SEO will help your business improve search visibility.
How does this Affect Your Business?
With Google reducing local snack pack, it is even harder for businesses to get the top spot on SERPs. It’s important to make sure that you find and get rid of duplicates and simultaneously, optimize your existing listings to get your business a better ranking.
When customers find incorrect listings of a brand or get lost due to bad directions (caused by incorrect NAP data in your b2c crm software), they lose trust in that brand. If you want to improve your walk-ins and make sure that customers seeking out your store, find you, your business listings must be accurate and consistent across the web.
What Can You Do?
The first step to getting rid of NAP inconsistencies is to identify where you have bad location data. You can use tools like Synup or Yext to find out where your business is listed incorrectly and fix or edit them accordingly. You can also discover where your business might have duplicates and get rid of them too.
The more accurate and consistent your listings are online, the better your rankings will be in the SERPs and the easier it is for your customers to find you. Ultimately, that’s what brings them to your door. The rest, is up to you.
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